Swapping swivel chairs for automation and a 75% savings

An enterprise managed mobile technology services provider leveraged Weeldi to automate MACD (Move, Add, Change, Delete) requests and enjoyed near-immediate ROI

Atlanta, GA-based Stratix Corporation (whose name is a combination of “strategy” and “tactics”) manages mobile technology across multiple vertical markets, including financial services, retail, education, and healthcare.

From managing telecom expenses to building mobile technology strategies, to device repair, to handling MACD (move, add, change, delete) requests, Stratix delivers freedom, flexibility, and financial returns for its Fortune 500 client base.

MACD — Not as easy as “A, B, C”

While creating automated workflows for many of its service offerings could be done, when it came to MACD requests, automation looked like too big of a mountain to climb for Stratix.

​As anyone who has ever gone into a telecom carrier web portal, or called a toll-free support number to transfer service, or upgrade a device, or activate a new line of service knows, it’s often a clunky process. And Stratix clients needed such services for hundreds of users daily, making its MACD service a costly, human resource intensive process.
The complexities in managing its clients’ mobile technology assets — with different hardware, different software, different networks, different billing, different everything — consistently required human attention and intervention, commonly referred to as “the swivel chair approach.”

MACD requests would come from clients or client portals, through ServiceNow, and then to Stratix personnel who would manually manage the requests through customer-facing telecom carrier web portals, each one with its own instability issues, security features, login requirements, “bot” deterrents, workflows, and more.

​While Stratix had well-defined processes in place (e.g., for an iPhone upgrade, the process could include choosing correct model/color/memory size, ensuring availability, having backup choices, selecting plans, shipping and payment options, etc.), such processes were virtually impossible to automate as most telecommunications companies either don’t have APIs, or have incomplete or inaccessible APIs.

And even when they did, the rules, terms, and conditions telecoms have in place are almost always in flux, meaning today’s automation may very well be useless tomorrow. Hence the need for people in swivel chairs and headsets to handle MACD requests.

Stratix was seeking a flexible means to automate part, most, or all of its MACD requests to save time, reduce costs, and improve its SLAs and security, and delight its clients. Fortunately, Weeldi was there to “take the call.”

Automation “in the wild”

Weeldi provides the easiest way to automate any process on the web with no coding required.

The platform gets around roadblocks (unstable/changing websites, logins, two-factor authentication, CDNs/Bot-deterrents and more) to automate and execute most any task on the web — ideal for MACD requests which encounter all those roadblocks and more, AND in different forms from each customer and telecommunication company. In short, Weeldi turns unwieldy web automation endeavors into ones that are wieldy/Weeldi.

Stratix took its well-defined — yet complex and manual — processes and turned them into automated processes on Weeldi, building MACD-specific automations for ordering, upgrades, disconnects, terminations and cost center changes.

And where traditional scripting and RPA tools would stall when they hit minor website changes, Weeldi kept going. Unlike those traditional approaches that rely on element tags and coordinates in a website, Weeldi computes all known characteristics of a target and based on a proprietary scoring algorithm, can identify an intended click even if tags and more change. Which is why Weeldi is one of the few automation platforms that works stably “in the wild/on the web.” Traditional RPAs need a well-manicured road — Weeldi effectively thrives off-road.

Stratix now benefits from scalable, cloud-based, unattended automation (with the benefit of attended automation, when needed) to ensure the workload keeps flowing from ServiceNow through Weeldi’s API and to completion on the Telecom Carrier web portals. And MACD requests are just the start: Stratix has identified a pipeline of manual web-based processes for Weeldi to automate and is rolling them out incrementally.

A 75% cost savings delivered 75% faster than expected

​With Weeldi up and running, Stratix expected to enjoy a substantial cost savings of ~75% per MACD request by the end of 2025. But no need to wait so long: instead, Stratix saw a 75% savings by the end of Q1, 2025 — an extremely high and extremely rapid ROI.

“With Weeldi, we have been helping clients across multiple industries build no-code/low-code web automations of every kind for over five years now,” says Weeldi CEO and Founder, Moe Arnaiz. “When Stratix detailed their challenges, I knew Weeldi could help…and while I was confident we’d beat the ‘end of 2025’ deadline, getting it done in less than one quarter was a big win for both us and Stratix.”

In addition to its own cost-and time-savings, Stratix is also enjoying improvements in its client-facing SLAs, which went from an impressive 85% to almost 100%. It has seen a reduction in back office errors and an improvement in security (no human touch required for each transaction), and most importantly, with Weeldi in place, it has future-proofed its service offering.

“Weeldi exceeded our expectations,” says Ron Pollock, General Manager, Software and Technical Solutions at Stratix. “With automations in place for some of our most time-consuming processes, we are now free to provide more personalized service to each client, and turn our attention to expanding our service offerings, many of which we believe will be automated with help from Weeldi.”

For organizations interested in Weeldi’s tools and services, as well as pricing, visit weeldi.com. The website even offers visitors a free “automation analyzer” on its homepage. You simply enter a URL and Weeldi analyzes the site for compatibility.

About Stratix
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As the most experienced pure-play enterprise mobility specialist in the U.S., Stratix is dedicated to guaranteeing nonstop mobility. The company leverages four decades of expertise to accelerate and inspire mobility transformation for some of the world’s largest organizations. Stratix’s SmartMobile programs ensure each client has the right technology, tools, and support programs in place to stay ahead. For additional information, visit www.stratixcorp.com

About Weeldi

Headquartered in the San Francisco Bay Area, Weeldi enables companies of any size or technical ability to stably automate processes on the web, at scale, through its web service API or user interface — with no coding required. Visit weeldi.com